Service Concept
  
Yili’s Comprehensive Service Model :
  Every section is for service, every link is on the service chain, every employee is a server.
Four dimensions in service:

 

 Service for consumers, for partners, for society and for internal clients.
Five standards in Yili service:
 
  1% customers dissatisfaction means100% not satisfying. We shall ensure elaborate service throughout the whole service chain without missing one problem or detail. Sincere—offering services with heart and soul;
Considerate—resolving problems from customers’ perspectives; touching their hearts with considerate services;
careful—offering elaborate services without missing one problem or detail;
Patient—offering patient services from time to time, the toughest customer shall be our best trainer.
Enjoyable—reassuring customers are pleasant.
  

1,Consumer-oriented services 　
Endless sincerity and service always be Yili Group's commitments to consumers. With the pursuit of “understanding consumers more than themselves”, Yili Group always put consumers' needs in the first place. Through good quality products, the company is offering both good services and good brand experiences to consumers, helping them live a healthy living and realize their dreams.

2,Partner-oriented services
Attaching more importance on sincere services to its upstream suppliers, especially the cow-raisers, Yili Group leads them forward and helps them to walk along the road of scientific development. By doing so Yili ensures the stable supply of high-quality raw milk.

Meanwhile, Yili emphasizes on the close partnership with the downstream distributors so as to create a win-win situation through mutual fast and good services.

3.Internal customer-oriented services
Yili advocates the internal customer service concept of 'The next link is your customer'. Mutual service and cooperation between colleagues, superior and subordinate, departments, sectors, divisions, headquarter and business units are highly promoted in a solution-oriented way. Yili discards bureaucratic work style, satisfies its end-customers with sincere services.

4,Society-oriented services
To accomplish her mission, Yili always participate in social activities and community environmental improvement activities, takes responsibilities for the society, city and community. By doing this, the company's social image and brand value are greatly improved.